Better With U TourĪ tour for the album was announced in early fall 2011, named Better with U Tour, taken from the album's first single.
"Elevate" was released on June 1, 2012, as the second promotional single on Apple Music in the United Kingdom, containing "Blow Your Speakers" as the B-side. It was predicted as a Future Hit by This Must Be Pop Awards. The music video was released Jand features the guys traveling and performing for their fans. "If I Ruled the World", featuring Iyaz, was released on July 22, 2011. The second and last single was "Windows Down", released on Jfrom the re-released version. The music video was released Novemduring their brand new special, Big Time Rush: Music Sounds Better With U. "Music Sounds Better With U", featuring Mann, was released as first single on November 1, 2011. The scenes feature information about the recording and production of the album. Nickelodeon hosted a thirty-minute special called Big Time Rush: Music Sounds Better With U in which scenes from the band's tour and studio recording sessions are compiled together for airing. TeenNick hosted a listening party in support of the band's new album, premiering every song on the album along with playing episodes that contain songs from the album and playing the music video for the first single, "Music Sounds Better with U". The first single from Elevate, " Music Sounds Better with U", was released on November 1, 2011. Elevate is mainly a pop-inspired dance-rock album, also showcasing soul-pop and alternative rock. Following the success of their first release, the band was inspired to be more involved in the writing process for this album, writing together or separately a total of eight songs.
The album acts as the soundtrack to the Nickelodeon television series Big Time Rush, which features songs that appeared in the series' second season and the television movie, Big Time Movie.